Case Studies
KGA seeks to navigate clients through the complex public policy, political, and regulatory challenges that impact their bottom line. Using a variety of strategies and tactics, our efforts lead to the outcomes that build foundations for long-term client relationships. Educating thought leaders, building a market for public private partnerships, establishing brands, and developing the right message are just a sampling of our portfolio.
- Building Public Private Partnerships
- As the global leader in infrastructure management, Abertis seeks to increase their asset portfolio in the U.S. market. We created a full market assessment and political risk analysis for the U.S. market. We have worked over the past three years to introduce the company to industry advocates both commercially and politically helping to find opportunities, build deal teams, and create favorable project environments.
- Establishing Brands and Market Position
- Roche's market position in the U.S. was challenged by a lack of brand awareness, and its U.S.-based competitors were putting up roadblocks to product growth. KGA designed the "Discover Roche" campaign to demonstrate their domestic footprint and used advertising, policy events, targeted sponsorships, elite outreach, and a thorough, product-specific, competitive market analysis to position the company against product and regulatory roadblocks.
- Creating Message Platforms
- In a highly complicated, technical debate about the use and proliferation of nuclear material in medicine, we made it possible for interested parties to understand the process. We were successful in rebranding a highly scientific and complex industry that supplies 15 million Americans with life saving medicine.
- Educating Policy and Thought Leaders
- In a highly complicated, technical debate about the use and proliferation of nuclear material in medicine, we made it possible for interested parties to understand the process. KGA unified a coalition of competitive companies to develop a cohesive and consistent message. We worked with Congressional offices to prepare for floor debates in both the House and the Senate.