Establishing Brands and Market Position
Our team produced print materials, radio spots, and organized conferences for Roche to deliver their messages and target the most relevant audience. |
 |
We gathered strategic market intelligence for Roche. KGA also researched and tracked the competitive environment. |
 |
Our grassroots team interfaced with the NGA, RGA, DGA, and NCSL to position Roche as a clear leader in pandemic control and solutions at a state and national level. |
 |
Roche's market position in the U.S. was challenged by a lack of brand awareness, and its U.S.-based competitors were putting up roadblocks to product growth.
KGA designed the "Discover Roche" campaign to demonstrate their domestic footprint and used advertising, policy events, targeted sponsorships, elite outreach, and a thorough, product-specific, competitive market analysis to position the company against product and regulatory roadblocks.
Our efforts helped to secure government contracts for Roche to supply Tamiflu and to prepare the company as it obtains product-specific market access and launches in a high-stakes competitive environment on multiple fronts.