Creating Message Platforms
KGA unified a coalition of competitive companies to develop a cohesive and consistent message. We worked with Congressional offices to prepare for floor debates in both the House and the Senate. |
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Our team developed detailed advertisements to redefine CORAR’s message: We are focused on Patients, Health and Security as our top priorities. |
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We created a comprehensive, 25-page booklet of media guidelines for CORAR members, as well as a briefing book for journalists. |
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In a highly complicated, technical debate about the use and proliferation of nuclear material in medicine, we made it possible for interested parties to understand the process.
We were successful in rebranding a highly scientific and complex industry that supplies 15 million Americans with life saving medicine.
In a hostile political environment, we built a definitive plan involving crisis communications, media development and training, internet coverage, and government relations.