Advertising Campaigns
Roche
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While Roche has been present in the US for over 100 years, the company still faces hurdles in sensitive policy debates because of its foreign heritage.
KGA developed an advertising campaign targeting members of Congress both in DC and in their districts, that focused on the company's US roots, domestic facilities, and job generation to increase awareness of the company’s domestic footprint.
To learn more about our work with Roche, see our full case study.